Is Your Marketing Approach Working?
Savvy solo entrepreneurs understand marketing is vital to the long-term health of a successful business.
But Solopreneurs wear many hats, from business operations to doing their genius work – the purpose and mission of their business. Few have marketing expertise or the time to acquire it even though, as a business owner, they are in charge of marketing their business.
Marketing can be confusing if you don’t know which methods to focus on or what your marketing goals are.
The problem many solopreneurs face is they don’t know where to start their marketing efforts.
What about you? Does the marketing process confuse you?
A common mistake made by many solopreneurs is to begin their marketing process using tactics. Example: they begin marketing their business by jumping on social media platforms to publish random posts without planning or forethought how their content relates to their goals.
The question is: How do you know what’s working if you don’t know how it connects to your marketing and business goals? How do you measure something that you haven’t defined?
Pre-modern age Ninjas were masters of strategic planning. The ninjas of the 15th century would compare this method of jumping straight into using tactics to throwing your best Ninja stars at a target that may not be the right one.
Today, some people call this method “throwing it on the wall to see what sticks” marketing.
Marketing is so much more than tactics alone. Successful solopreneurs understand this. And so do the Ninjas found here!
Your marketing efforts will yield lackluster results if you don’t know how to position yourself and your business and communicate that effectively.
Entrepreneurs share a trait of getting excited about new ideas! Some get distracted chasing or investing in the next bright, shiny object that’s trending with claims to fast track their business to a 6 or 7 figure success.
When they find there is no magic solution or quick fix, they lose interest. There’s no substitute for getting clear about who wants what you are offering and then planning the best ways to communicate that.
Without marketing knowledge and expertise, many solopreneurs find themselves spending their valuable time trying to learn what to do and how to do it. This leads to less time spent on their genius work, the actual purpose of business. Some simply give up and make their marketing a low priority.
Marketing is not a one and done task – it’s ongoing.
Consistency is key!
What about you? Do you find the marketing process overwhelming?
If you don’t know where you should be focusing your marketing efforts, if the marketing process is overwhelming you, if you are looking for a way to make your marketing more effective, schedule a Discovery Session with me today and let’s get you on the road to more exposure to begin that Know, Like, and Trust factor – Ninja Style!